If someone asked you what the best energy bar you had ever tasted was, what would you say? There are fans of every single energy bar on the market from three bar to power bar so it’s possible that you would name any of them. But do you have a really good reason or is it just that you’ve gotten in the habit of eating it and therefore assume it’s the best?

I have a favorite nutrition bar and I know that the reason that it’s my favorite isn’t a good one as far as health or the taste of the food goes. It’s my favorite because my partner and I met when I purchased the first one that I’d ever tried. I had seen him before at the gym but we’d never had a conversation. As I was at the counter, trying to decide what I wanted, he came up and recommended the energy bar. I liked it well enough - and I liked him even better.

Food is sometimes associated with the experiences we’ve had while eating it. I’ve tried other nutrition bars that arguably taste better than the one that I had that day. But every time I have the brand and flavor that I had when we first met, I’m transported back to that first conversation. It’s a place I enjoy going in my mind and I’m willing to miss out on other energy bars to go there!