The best piece of advice that I could give anyone that is running a business is that you should be listening to your customers and provide them with what they are looking for. Not only does it increase customer loyalty, but it also increases your bottom line as well.

In fact, that little change has helped our salon become one of the most popular in the city. We recently ran a survey for three months to get feedback from our customers to what services we should provide, what products we should be carrying and how we could make their experience at our establishment better.

After going through the survey results, we learned that our customers wanted us to carry only the best suntan lotion, increase the number of tanning beds, and create a customer loyalty program. We decided that it would be a smart idea to follow their suggestions and we implemented them immediately.

Not only have we seen an increase in sales, but we are getting nearly ten percent more walk-ins. We are also going to make more room for the tanning lotion that we carry since the sales of that product have tripled since we took our customers recommendations.

I think that we are going to survey our customers at regular intervals now and make our salon the place to get any hair or tanning services in our city.

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