Verification of leads, including education leads, is extremely important to use only if they are verified.  Verification takes minutes for any company to do.  It allows them to get the approval of the person who serves as the lead, per se, so that you are not cold calling people.  Instead, you are calling interested candidates for your business needs.

The same is true with any business lead.  You want them to be as verified as possible otherwise you are wasting your time and your money.  Consider the cost of your time.  If you closed a deal right now, in the next hour, how much would you make in doing so, in profit?  What is your hour worth?  Then, determine just how many leads you will need to call to make that type of money?  If you spend an hour calling 30 people and only getting one person to actually want to talk to you, that may result in one sale.  But, if you marketed to 10 people in that same hour, all of which are verified, you are likely to get 10 clients in the same hour.

Lead generation is key to keep most businesses going.  Education leads are no different.  Verify them or pay the cost.  With the desperate need for quality education today, as discussed in this article, it is essential to do so.